Search Engine optimization Introduction

Search Engine optimization

·         Introduction to Search Engine optimization

·         What is a Search Engine?

·         Examples of popular Search Engines

·         Search Engines statistics

·         How search engine works?

·         Crawler-Based Search Engine

·         Search Engine spamming

·         Meta Search Engines

·         What is not Recommended

·         Human-Powered Directories

·         Advantages of Directories

·         Disadvantages of Directories

·         Backlink Analysis

·         Robots, spiders and crawlers

·         Search Engine Basics

·         Search Operator Basics

·         White hat versus black hat

·         What is a SEO Algorithm?

·         SEO Process

·         Technical aspects of SEO

·         Steps to developing a good SEO strategy

·         Ranking factors

·         PPC vs. Organic

·         Basic tips for optimization

·         Measuring SEO success

·         SEO Tools

·         Strategies and Planning

·         Keyword Research

·         On-Page Optimization

·         On-Site Optimization

·         Information Architecture

·         Off-Site Optimization

·         Blended Search Optimization

·         Technical SEO

·         Link Analysis

·         Competitor Research

·         Link bait that gets links

·         Interactive: Google Analytics Setup training

·         SEO toolkit

·         Interactive: Introduction to HTML

·         Other Ranking factors

·         Analytics, Tracking and Reporting

·         Email Marketing

·         Consulting Skills