- What is digital marketing
- Important benefits of digital marketing
- What does digital marketing consists
- How to digital marketing works
- Types of websites?
- Essentials of a website
- Planning a Website
- Professional appearance
- Differences between dynamic and Static websites
- Creating website on word press
SEARCH ENGINE OPTIMIZATION
Ø
What is SEO
Ø
Introduction
SERP
Ø
What is Search
Engines
Ø
How to work
Search engines
Ø
Majors functions
of a Search engines
Ø
What is traffic
Ø
Different types
of traffic
Ø
What are
keywords
Ø
Different types
of keywords
Ø
Goggle keyword
planner tool
Ø
Keyword research
process
Ø
Understanding
keyword mix
Ø
ON Page
Optimization
Ø
Keyword
optimization
Ø
Content
optimization and Planning
Ø
Understand your
audience for content planning
Ø
Content research
& editorial calendar setup
Ø
Adding social media plug in on WebPages
Ø
internal linking
Ø
Meta tag creation
Ø
Creating Webpage
in HTML
Ø
Using goggle
webmaster and site verification
Ø
Site map
creation and Submission in website and & Webmasters
Ø
What is FTP
Ø
How to Use FTP
OFF
PAGE OPTIMIZATION
v
What is Domain
Authority
v
How to increase
Domain Authority
v
What is Page
Rank
v
How to increase
Page Rank
v
What are back
link
v
Types of Back
links
v
What is link
building
v
Types of link
building
v
Do,s and don’ts
of link building
v
Link building
strategies for your business
v
Link opportunity
prospecting & creating link baits
v
Importance of
content marketing
v
Content scaling
and social media in link building
Local
SEO
§
Local seo
§
Goggle place
optimization
§
Classifieds
Submission
§
Using H card
§
Top tools for
SEO
§
Monitoring SEO
process
§
Preparing SEO
Reports
§
How to create
seo strategy for your business
PPC Advertising with goggle &
optimization
·
Introduction to
ad words & PPC Optimization
·
What Is Display
ads & Why it’s Important
·
Understanding
awards structure like campaigns, ad
groups, ads, etc
·
Types of
campaigns
·
Differences
between search & Display Campaigns
·
Understanding
campaigns & ad groups in moral Details
·
Understand
bidding and payments modules CPC, CPA Enhanced Bid CPM
·
Ad Rank-
Understanding ad words algorithm of ranking ads
·
Detailed
explanations of how ad words ranks ads
·
Understanding
quality score
·
How to
increasing quality score
·
Understanding click through rate (CTR)
·
How to increase
click through rate (CTR)
·
Creating search
engine ad campaign
·
Using keyword
planner tool to find keywords
·
Importing
keywords from keyword tool
·
Creating
compelling ads
·
Creating
conversion tracking to measure performance of ads
·
Optimizing ads
& campaigns to decrease
·
CPC &
increase ad position
Goggle Analytics
Ø
What is goggle
analytics?
Ø
Why google
analytics is is so important?
Ø
Setting up your
website with analytics
Ø
Fundamental of
goggle analytics
Ø
Monitoring
bounce rate
Ø
Setting up goals
and funnels
Ø
Setting Filters
and segmentation
Ø
Tracking and
conversion
Ø
Monitoring
website performance
Ø
Monitoring
traffic sources
Ø
Monitoring
visitors behaviors
Social Media Marketing
Ø
What is Social
Media?
Ø
Understanding
the existing social media paradigms
Ø
How to social
media different then other forms of internet marketing
Ø
Marketing on
social networking websites
Ø
What is viral
marketing and its importance
Ø
Face book
marketing
·
Understanding face book marketing
·
face book
glossary
·
face book fan
pages vs. profile vs. group
·
creating face
book pages
·
uploading contests
for invitation
·
adding face book
plug’s in website
·
creating
external tabs in face book page
·
Exercise on fan page wall posting
·
Increasing fans
on fan pages (
·
Fan engagement
·
Important apps
to do fan page marketing
·
Face book
advertising
·
Best practice
for face book advertising
·
Practical
seasons 2
·
Creating face
book advertising campaign
·
Targeting ad
campaign
·
Payment modules
CPC vs CPM vs. CPA
·
Setting up
conversion tracking
·
Using Power
editing tool
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